"Cause" Marketing

Suray Marketing Department Creates programs around special "causes" that would benefit charities such as – 9/11 recovery effort, cancer research, feed the homeless, build our zoo, etc.

• Timely to pertinent national or regional issues close to the heart of the consumers
• Vendor funded to support the program
• Portion of proceeds to go to charity – genuinely raising needed funds for worthwhile causes
• Creates loyalty amongst customers for the vendor

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